Why Homes & Land?
WHY SHOULD YOU ADVERTISE WITH HOMES & LAND?
Together with Homes & Land, you’ll reach the largest, most qualified home buying audience. We syndicate your properties everywhere across the web, to mobile devices, in our quality magazine, and through targeted direct mail.
SYNDICATE YOUR PROPERTIES EVERYWHERE
Homes & Land puts your listings in front of the largest possible audience:
WEB: We promote your properties in front of the most affluent audience in real estate at HomesAndLand.com. In addition, your properties are syndicated to over 15 other websites including Househunting, Zoocasa, Oodle, and Hotpads. We also send high-end luxury properties to our premium syndication partners like The Wall Street Journal, The New York Times, and duPont REGISTRY. Further, we make it easy for you to create attractive Craigslist ads, as well as export your listings to your Facebook or Twitter account.
MOBILE DEVICES: HomesAndLand.com is mobile-enabled, so homebuyers can access your property information no matter how they search.
QUALITY MAGAZINE: Consumers can find your properties everywhere they go and shop with Homes & Land Magazine. 40 million copies of Homes & Land Magazine are distributed locally in thousands of communities across North America each year. A typical market distributes tens of thousands of copies 13 times per year.
TARGETED DIRECT MAIL: We mail over 1 million Homes & Land Magazines each year. We mail them to major employers, chambers of commerce, homebuyers, home sellers – in other words, anyone who is buying, selling or relocating.
HOW ARE YOU GOING TO REACH HOUSEHOLDS THAT DON’T HAVE ACCESS TO THE INTERNET?
As of June 2009, 40% of households still don’t have broadband access. About 9% of households still use only dial-up access. How are you going to reach the 40% of households that do not have broadband access to the Internet?
REACH YOUR AUDIENCE WITH CREDIBILITY
According to Deloitte, as of 2009, 59% of consumers tend to pay greater attention to magazine ads than online ads. Make sure you don’t miss anyone.
HEARD THAT PRINT IS DEAD?
Think again. According to AdvertisingAge, as of 2008, 85% of all adults have read a magazine in the last 30 days. Think that print is not pertinent for younger age groups? Wrong again – according to the same study, 91.3% of all women 18-24 and 87.7% of men 18-24 have read a magazine in the last 30 days. Homes & Land helps you make sure you don’t miss anyone.
Anyone can use free online tools to promote properties. Show home sellers why it takes a full-service agent to give them what they need to stand out in a tough, crowded marketplace.
STANDING OUT ONLINE IS NOT AS CHEAP AND EASY AS IT LOOKS
The Internet appears to have dramatically lowered the barriers for aspiring real estate professionals to market listings. Unfortunately, the ubiquity, the ease of use, and the low cost of using the Internet to list properties has rapidly commoditized the value of a simple online listing. There are literally thousands of real estate professionals in any given market with websites and uploading listings online.
Because it is so easy and cheap (or, in some cases, free) for anyone to establish an online presence, it becomes increasingly difficult and even more costly to be found online. Search engine results for the top real estate queries are usually dominated by a handful of large, established national media brands.
Remember that when consumers search for real estate there are a small number of search terms that they use, and in those searches only the top few web sites get the vast majority of traffic. Do you feel you have the time and resources to compete in search engine marketing and optimization with established brands and companies that have access to millions of marketing dollars?
USE INTEGRATED MARKETING TO DIFFERENTIATE YOURSELF AND YOUR LISTINGS
So, if the Internet has made it exceedingly difficult and expensive to stand out online, what can a real estate marketer do cost-effectively to differentiate themselves and their properties? By adopting a balanced or integrated marketing strategy: make the investment – give your properties the prominent, offline presence they need in Homes & Land Magazine. Use this prominent, offline presence to drive traffic to your listings and your websites online.
- Take advantage of every Homes & Land direct mail program to further syndicate your listings’ prominent, offline presence.
- Take advantage of Homes & Land’s rich media tools to provide consumers all the information they need and to differentiate your listings from the pack.
- Take advantage of every Homes & Land online syndication partner to improve the exposure of your listings on HomesAndLand.com.
Give home shoppers the information they need with multimedia tools like full-size magazine ads, unlimited online photos, virtual tours, full motion videos, and more.
HOMES & LAND GIVES YOU ALL THE RICH MEDIA TOOLS YOU NEED, ALL IN ONE PLACE:
FULL SIZE, FULL COLOUR MAGAZINE ADS - Full size, full colour magazine ads give real estate properties a distinct, prominent offline presence in the local market. Our magazine is a targeted magazine designed for one audience: consumers interested in buying, selling, and relocating.
HOMESANDLAND.COM - Your properties are promoted in front of a massive, affluent audience. According to HitWise, over 50% of visitors have incomes in excess of $150,000 per year.
EZ TOUR VIRTUAL TOURS - Listings with six or more photos will have a virtual tour automatically created for you. You can further customize your tour with custom transitions, music, voiceovers, overlay text, and more. You can even email links to your tours to consumers, or embed your tours on your own websites and even on your local MLS.
FEATURED LISTINGS - HomesAndLand.com featured listings are placed prominently in the listing search results at the top of the page on HomesAndLand.com and your local Homes & Land Magazine website. Featured Listings are also geo-targeted on the HomesAndLand.com home page.
UP TO 99 ONLINE LISTING PHOTOS PER LISTING - Don’t pay extra for more photos. Upload up to 99 photos of your properties online.
ADESSENTIAL PERSONAL WEBSITE - Take advantage of a personal AdEssential website equipped with featured listings, unlimited photos, custom links and pages, and more.
DIGITAL MAGAZINE - View or share your listings in Homes & Land Magazine before the magazine hits stands.
CREATE LISTING FLYERS ONLINE - Choose from a variety of templates to create flyers of your listings using the HomesAndLand.com AdEssential Control Panel. You can print your flyers and email them too.
CUSTOM MAGAZINE ADS - Use existing ads or have a Homes & Land Marketing Specialist create one for you.
Your investment in our integrated marketing system translates into more qualified reach per dollar than any other online-only or offline-only system in North America.
Marketing real estate properties cost-effectively is a function of your reach, ad relevance, and ad quality. Homes & Land gives you the huge offline and online audience size (reach) necessary to maximize your marketing dollars. We also work with you to create the highest quality ads and rich media to stand out in front of this massive audience.
WE GIVE YOU MORE FEATURES AND REACH THAN GOOGLE ADWORDS AT A LOWER COST
Compare the cost of what you get by marketing with Homes & Land, as opposed to a popular online-only advertising model like Google Adwords:
To buy a small text link and text ad for the keyword “san diego homes for sale” on Google Search, each click will cost you $4.44. To buy the keyword “san diego real estate” on Google, each click will cost you $3.79. If you spend $700, you can only afford a total of 170 clicks for just this one distribution channel: Google Search. Your average cost per visitor for this campaign is $4.12. This says nothing of the self-service management costs and time lost you will incur in an effort find the cheapest, rarely clicked, most obscure keywords you can think of. It is also critical to point out that these expensive “clicks” are not leads. Only a small fraction of these clicks will, if ever, convert into a lead. The reality is, pay-per-click (PPC) and many other online-only advertising models are clever ways to make you pay much more for much less.
With a custom ad built for you by Homes & Land Magazine, you can reach much further. For example, with $700 you can reach an average of 14,000 readers (visitors) at an average cost of just $0.05 per visitor for just the magazine alone. If you include the additional web, mobile device, and direct mail distribution channels you get by marketing properties with Homes & Land, the cost per visitor through Homes & Land becomes fractions of a penny. You’ll also get more than just a text link and text ad: you get a magazine ad, unlimited photos online, online EZtours, online video tours, a custom website, and much more.
PRINT-ONLY SOLUTIONS ARE EXPENSIVE AND LACK CRITICAL FEATURES
Listing strictly online is simply not enough to stand out. What about listing strictly offline? Newspapers are notoriously cost-inefficient. For one, raw newspaper circulation numbers are not useful: most of the readership is reading articles, not searching for homes. In addition, consumers are stuck reading text-only ads or reading small, low-quality newsprint listings. No one picks up a Homes & Land magazine to read the sports section – every reader, to some degree, is interested in buying, selling or relocating.
Independent, offline-only publications are equally cost-inefficient. Independent publishers lack the necessary economies of scale of Homes & Land to print and distribute an adequate amount of quality magazines. They also lack the necessary online tools and online distribution partnerships that give your properties the comprehensive reach, rich media, and search visibility they need to stand out.
MORE TIME FOR CLIENTS
Homes & Land helps you consolidate your advertising efforts so you can spend less of your valuable time piecing together a marketing campaign, and more time where it matters the most: with your clients. Backed by nearly 40 years of experience.
EVERY TOOL YOU NEED, ALL IN ONE PLACE
You won’t need to waste time uploading your listings to the top real estate sites. You won’t need to create your listing flyers from scratch using offline tools. You won’t need to manage your own direct mail campaign. The Homes & Land Integrated Marketing System is designed to save you time by giving you the best listing tools and the broadest reach, all managed from one convenient location.
TIME IS MONEY – OUT DO YOUR COMPETITION
For top producers, time is money. Piecing together a marketing campaign in print, online, and through direct mail from multiple sources is extremely taxing on a real estate professional’s time. Let your competition waste time trying to save money by jumbling together a bunch of unrelated tools and services. Your time is much better spent showing homes and working with clients.
TAKE ADVANTAGE OF NEARLY 40 YEARS OF REAL ESTATE MARKETING EXPERIENCE
We’ve been marketing properties and studying the habits of real estate consumers for nearly 40 years. Promote your properties with Homes & Land, and know you are getting the largest, most targeted real estate audience for your marketing dollars.